Meta Ads & Performance Marketing
Ads that bring enquiries, not just likes.
We run Facebook and Instagram ads for Swedish businesses, and we measure one thing: what a lead costs you and what it's worth. We've managed 200 000+ kr in Meta ad spend across real estate, clinics and local businesses — enough to know exactly what makes someone stop scrolling and actually get in touch.
Who this is for
Sound like you?
Home services: solar, heat pumps, renovations
You need booked quotes, not reach numbers. Big-ticket decisions need honest ads and fast follow-up — we build both.
Clinics & service businesses
Appointments and enquiries, tracked to the krona. You should know what a new patient costs you to acquire.
Businesses ready to spend consistently
300–500 kr a day, every day, for at least two months. Meta ads reward consistency and punish tourists.
What you get
In plain words, not a feature list.
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Strategy before spend
Who we're targeting, what we're saying, what a lead should cost. Agreed before the first krona goes to Meta.
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Creatives in your brand's voice
Ad images and copy made for your customers, in Swedish — and you approve every word before it runs. No recycled templates with your logo swapped in.
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A funnel that catches the click
Landing page, lead form or booking flow built to convert. Sending paid traffic to a weak page is burning money politely.
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Tracking on everything
Pixel, Conversions API, source tagging — set up GDPR-correctly. You'll know which ad produced which enquiry, not a vague monthly feeling.
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Weekly numbers in plain words
Spend, leads, cost per lead, what we're changing and why. Two minutes to read, zero jargon.
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No long lock-ins
Month to month after the initial learning period. No bindningstid. We keep your business by performing, not by contract.
What it costs
Management from 9 000 kr/month, plus your ad budget.
Ex. moms. Your ad budget goes directly to Meta — we recommend at least 300–500 kr a day, because below that the algorithm never learns enough to optimise. Our fee is flat, not a percentage that rewards us for spending more of your money.
You get the exact number in SEK after one conversation — before any work starts. All prices ex. moms.
Case study · Real estate
3×
more viewing bookings from the same ad budget
Buckingham Estates
The problem
Ad money was going out, likes were coming in, and viewings — the only number that sells apartments — weren't moving.
What we did
We rebuilt targeting around serious buyers, made creatives that talked price and move-in dates honestly, and routed every lead into a fast, structured follow-up.
Process
How it works — no jargon, we promise.
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01
You tell us about your business
An email, a call, or a 20-minute video meeting. What you sell, who buys it, what's not working right now.
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02
We show you a plan and a fixed price
In plain words and in SEK. What we'll build, what it costs, when it's done. No surprises later.
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03
We build — and you see progress
You get a link to watch the site come together. Feedback welcome the whole way.
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04
We launch and stay reachable
Your site goes live, in your company's name. We don't disappear — that's the whole point.
FAQ
Straight answers to questions everyone asks.
How much do Facebook ads cost in Sweden?
Two costs: your ad budget, which goes to Meta (we recommend 300–500 kr/day minimum), and our management fee, from 9 000 kr/month ex. moms. So a serious starting point is roughly 18 000–24 000 kr/month all-in. Below that, the honest answer is the data stays too thin to optimise.
How fast will I see results?
The first 2–4 weeks are a learning period — the algorithm is finding your buyers and we're finding what they respond to. Judging Meta ads in week one is like judging a shop by its first morning. Real efficiency shows from month two.
Do you guarantee leads?
No — and be suspicious of anyone who does, because they don't control the market any more than we do. What we guarantee is full transparency: you see every krona of spend and every lead it produced, weekly.
Where do the leads go?
Wherever you'll actually answer them. Usually a lead form that lands in your inbox and on your phone within seconds, with an automatic reply so the customer isn't left hanging. We set up a simple follow-up routine with you, because a lead answered in five minutes is worth three answered tomorrow.
Do I need a website before running ads?
Not always — some campaigns run straight to a Meta lead form. But a good landing page usually pays for itself in cheaper, better-qualified leads. We build both, which is exactly why the combination works.
What about July?
Sweden takes semester seriously and so does the algorithm — many categories go quiet in July and roar back in August. We plan budgets around it instead of pretending it doesn't happen.
Tell us about your business.
Email or call — we actually reply. Usually within a few hours on weekdays, often faster.